NEW IN SIF2016

The theme of this year will be focused on Entertainment & Technology, as we explore how digital media, film and gaming is being transformed by new technologies. We will invite professionals from U.S. and China to share the latest strategies about how to engage audiences split across multiple media platforms with diverse cultural backgrounds. China and U.S. can learn from each other in the fields of interactive and virtual reality storytelling, digital marketing, advertising, new media monetization models, and more.